Why Video Is a Must for Social Media Marketing
- Kimberly Devine
- Jul 25
- 2 min read
If you’re trying to grow your business online, there’s one form of content you simply can’t afford to ignore: video
Whether it’s a quick behind-the-scenes Reel, a testimonial clip, or a polished promo, video consistently outperforms every other type of content on social media, and here’s why.
1. Video Stops the Scroll
In a sea of static posts and text-heavy captions, video grabs attention. It’s dynamic. It’s personal. And it gets people to pause
With autoplay features on platforms like Instagram, Facebook, and TikTok, videos start playing as users scroll, giving you a few powerful seconds to make a connection before they swipe past.
2. Video Builds Trust Faster
People want to do business with people they feel connected to. And nothing builds that connection faster than seeing your face, hearing your voice, and feeling your passion
Whether you're a coach sharing tips, a business owner showing your process, or a brand launching a new product, video helps you show up authentically and that builds trust.
3. Video Gets More Reach (and Better Results)
The algorithms love video. Here’s what that means for you:
Higher engagement rates
Longer time spent on your posts
Better visibility in feeds and explore pages
More shares, saves, and clicks
Simply put: video helps more people see and engage with your content
4. You Don’t Need Fancy Equipment
The best news? You don’t need a big budget or professional gear. A smartphone, natural light, and a clear message is all you need to get started
In fact, authentic, unpolished videos often perform better than overly produced ones. People crave real, not perfect.
5. Video Content Can Be Reused Everywhere
One short video can go a long way. You can repurpose it into:
Reels or TikToks
YouTube Shorts
Facebook posts or ads
Website content
Email campaigns
Stories and highlight clips
That’s a lot of impact from just one piece of content.
If you’re not using video in your social media strategy yet, now’s the time. It’s not about being perfect. It’s about being present, relatable, and real.
At K Devine Designs, we help businesses not only show up with beautiful branding but also with content that connects. From short-form video strategies to done-for-you social media planning, we’ll help you stay visible and build trust in a crowded digital world.
Need help creating content that works for you?
Let’s talk about how video and strategic design can elevate your online presence.
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