OUR FAITH INC

Challenge:
Our Faith Inc. needed its online presence to better represent the nonprofit organization it was becoming. Its mission and purpose were not clearly communicated, important organizational information was difficult to find, and supporters were confused about how to support. That meant the website was providing information without fully supporting the organization’s fundraising and outreach goals.

Strategy:
We restructured the website around the organization’s mission, community impact and opportunities to participate. Its purpose and programs were more clearly defined, important nonprofit information was incorporated, and visitors were given direct pathways to volunteer, connect and support the organization. Most importantly, we added secure online donation capabilities so someone inspired by the mission could act immediately as well as give monthly.

Result:
Our Faith Inc. now has a digital platform designed to support the nonprofit rather than simply represent it. Visitors can quickly understand the mission, determine how they can participate and make a financial contribution directly online. By removing barriers between interest and action, the website can help the organization attract supporters, increase giving and build the community participation necessary to expand its impact.